Executive summary to implementation plan — a clean structure markers recognise and reward.
Open with an executive summary: company, problem, and recommended direction.
Provide concise background, then define the core problem with evidence.
Analyse with frameworks (SWOT, PESTLE, Porter) before listing alternatives with trade-offs.
Recommend one option, justify it, and outline implementation — timeline, owners, risks.
Close by restating the decision logic and noting limits or further research. Clear structure signals managerial thinking.
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